SA women want more inclusivity when it comes to the colour and sizes of underwear.
e-Retailer RunwaySale has released its sales data in a bid to better understand the SA underwear market - underwear being a top seller, with a surge in sales during lockdown.
Its data shows that SA women, on the whole, opt for simple, practical underwear (though red and white lace bras were also a winner).
The most popular size for panties sold is large , and the most popular bra size is a 34C.
South African women s choices of underwear is as different as their counterparts in the next province or city, data released by e-commerce retailer RunwaySale shows.