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Paddy Power has become the first bookmaker to launch
Spotlight Sports’ new statistical insights and pre-match tipping content across its entire UK and Irish retail estate.
As a long-term customer of the Racing Post, Paddy Power will bolster its in-store customer engagement by providing interactive ‘
short-form tips’ which will be based on ‘statistical analysis and expert opinions’ from journalists across the Spotlight Sports Group
The short form tips are based on statistical analysis and expert opinion from journalists across Spotlight Sports Group including Mark Langdon and Steve Palmer.
Spotlight’s content service will cover over 20 sports and is designed to give betting shop customers insight into how the experts think a key event will play out.