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“Responsible tourism is more than just a catchword. There also has to be action. “Responsible tourism is more than just a catchword. There also has to be action. If we plan to take Cape Town forward as a leader in tourism, the tourism industry needs ongoing manifestations of real initiatives, like the Responsible Tourism Initiative that we have just launched for the 2010 FIFA World Cup™,” this is according to Cape Town Tourism CEO, Mariette du Toit-Helmbold, speaking after the announcement of a safe-sex project that was launched as part of Cape Town Tourism’s responsible tourism initiative. This HIV awareness initiative forms part of a wider national campaign that will be launched by the Minister of Health, Dr. Aaron Motsoaledi, next week. ....