How to combat overtourism
A resident sentiment survey released by the Hawaii Tourism Authority in November found that 65 percent of respondents felt that people from outside the state should not visit Hawaii. Even prior to the pandemic, one of the big issues facing the industry was overtourism. The term, coined by travel media company Skift, means that a destination’s visitor infrastructure has been mismanaged without regard to the economic, environmental and sociocultural effects to the local population. With Hawaii tourism in a recession, many have suggested now is the time to rethink the industry.
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