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Washington Research Foundation announces new cohort of WRF Venture Analysts

Portal Connects UK to Industry, Global Research Community

The University of Kentucky launched a new online portal, Scholars@UK, open to the public that will facilitate access to research expertise and innovation at Kentucky’s flagship land-grant institution.

Spotted! Top 10 Commercial Design Trends at NeoCon 2022

Should GOPPAR be the New REVPAR?

It seems our industry is or at least it was prior to Covid addicted to REVPAR. But we all know that measuring REVPAR is only an indication of room revenue performance and has absolutely nothing to do with profit. With ever increasing reporting tools we now have the ability to measure and even index GOP within a comp set just like REVPAR. The question is, who if anyone in our industry will take this giant step? Who will lead the charge to get comparable profit per available room as a key measurement to accompany REVPAR? With different stakeholders there are varying degrees of what s in our best interest to reveal and compare. Is it time for a new measurement? What are the issues?

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