In this feature, I use the wheat sub-sector in Zambia to show that despite all the rhetoric about sector diversification, agriculture as a whole is still a neglected sector. Previous Governments, including the current Patriotic Front led Government have conveniently advanced agriculture narrowly around political lines (maize-centric) as opposed to wider economic considerations of various crop varieties that can contribute to not only job creation and income disbursement to local grower, but also value addition and exports growth. I argue wheat can be a wonder crop but continues to receive peripheral attention in policy and practice. There are reasons, and one points to failure to understand the role and importance of agriculture in its entirety. Using the wheat sub-sector, I show how.