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中国农业大学新闻网 媒体农大 聚焦关键问题 引领农业品牌高质量发展——专访《区域公用品牌建设标准》项目首席专家陆娟


农民日报 2021年08月04日 报道
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农民日报·中国农网记者 王小川
记者:农业品牌标准建设的意义是什么?
陆娟:标准建设是一项“功在当代,利在千秋”的工作。党中央国务院高度重视标准建设,习近平总书记强调,世界需要标准协同发展,标准促进世界互联互通。李克强总理指出,要强化标准引领。这为农业品牌标准建设提供了重要遵循。
标准是市场竞争的制高点,决定着市场的控制权。在知识经济时代,市场竞争标准先行的特征尤为突出。近年来,农业农村部高度重视农业品牌建设,强化顶层设计,创新营销推介,取得了积极成效。但总体来看,我国农业品牌建设仍处于起步阶段,如何引导品牌主体科学理性建设农业品牌,不断提升品牌认知度、美誉度、信任度和影响力,迫切需要制定农业品牌标准。应该� ....

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