The former president of the Coca-Cola Company, Robert Woodruff, focused the Coca-Cola brand towards the strategy ‘Within an arm's reach of desire’. This was to ensure that the beverage was accessib.
Motlatsi JayBee Makhalemele, the producer of afternoon drive show, the Joyride, and host of the Supermix, was awarded best content producer in the commercial radio category at the Telkom Radio Awar.
More than 1 300 entries were received nationally across 12 categories this year. Regional category winners receive R5 000 and the overall Vodacom Journalist of the Year winner an impressive R100 00.
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