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The Greek Shepherd Who Became Chicago s Greatest Marketing Genius – BanksNews
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The Greek Shepherd Who Became Chicago s Greatest Marketing Genius
banksnews.gr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from banksnews.gr Daily Mail and Mail on Sunday newspapers.
The Greek Shepherd Who Became Chicago s Greatest Marketing Genius
banksnews.gr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from banksnews.gr Daily Mail and Mail on Sunday newspapers.
The Greek Shepherd Who Became Chicago’s Greatest Marketing Genius
February 17, 2021
Bernie Sanders pictured outside the Billy Goat Tavern in another of his ubiquitous memes. Credit: Facebook/Billy Goat Tavern
Marketing genius can take many forms from the “Music Man” salesmen of the early 1900s, selling band instruments to poor townspeople to the person who started the “Bernie with Mittens” phenomenon, prompting the veteran Vermont senator to be seen spending some time with Greek yiayias in the chorio.
A Greek-American tavern owner may have well been the marketing genius to top them all, however. William Sianis rose from being a penniless shepherd in the hills around Tripoli to become the owner of a legendary tavern and one of the greatest marketing geniuses of all time, transforming his “brand” into part of Chicago folklore.