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(Pictured L-R: Tūmanako Silveira, Erehana Taumanu, and Rawiri Waititi feature in the ‘Proud to be Māori’ campaign) Te Whānau O Waipareira’s brand new, heavy-hitting Proud To Be Māori campaign, developed by Motion Sickness, reflects the optimistic, passionate and aspirational spirit that guides the West Auckland urban Māori support network.
Founded as an advocate for its people – those who came to the city seeking work – the organisation acts as a navigator to light the path for its community by supporting positive life changes for whānau. Launching this week, Proud To Be Māori has been rolled out across TV and digital with an accompanying OOH portrait series featuring some of the notable faces from the extended Waipareira whānau. ....