Companies like Coca-Cola, Reliance, ITC, and Emami are rushing to get maximum visibility for their products in Ayodhya, ahead of the Ram temple consecration on January 22. They are setting up coolers, signboards, vending machines, and branded gates in shops, dhabas, and parks. Coca-Cola has even changed its branding colors to match the temple theme. Dabur is tying up with dhabas to create activity zones and experience centers for pilgrims to sample their products.
The conglomerate leads the fast-moving consumer goods category in the food sector with its portfolio of mega brands. ITC is now potentially looking at some bold strategic moves to fortify its position
Adani is expecting $2.5-3 billion for the stake in the joint venture with Singapore-based Wilmar International, which too owns 43.97% of the company, they said. A deal is likely to be finalised within a month, though neither of the companies has confirmed it.
After acquiring Campa Cola for Rs 22 crore, Isha Ambani-led Reliance Retail decided to re-launch Campa Cola and the product is currently available in some cities.