Companies like Coca-Cola, Reliance, ITC, and Emami are rushing to get maximum visibility for their products in Ayodhya, ahead of the Ram temple consecration on January 22. They are setting up coolers, signboards, vending machines, and branded gates in shops, dhabas, and parks. Coca-Cola has even changed its branding colors to match the temple theme. Dabur is tying up with dhabas to create activity zones and experience centers for pilgrims to sample their products.