Is your business’s reputation at the mercy of social media’s unpredictable tides? In an era where a single tweet can make or break a company’s image, understanding the intricate relationship between social media and business reputation is paramount. How does the digital realm, teeming with tweets, posts, and shares, wield such power over a company’s […]
Why The #75Hard Challenge, Now Viral on TikTok With Over 189m Views, Could Have Dangerous Consequences
Is the viral fitness challenge a healthy pursuit, or something more sinister? We asked the experts
By Cameron Henderson DENIS CHARLETGetty Images
If you ve made it onto FitTok , the health and fitness community on social media platform TikTok, it s likely that you ve watched an influencer take on the 75 Hard challenge.
The fitness and nutrition challenge has been circulating on the app since March 2019 and, at the time of writing, has since amassed 189.6m views on hashtags #75Hard and #75HardChallenge. Its popularity is undeniable, but the challenge is based on very little scientific research and, as we explore below, could have extremely damaging consequences to a primarily teenage audience.