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Lessons from Running a Sale that Earned 3 Month's Profit in a Week

Tips on running successful Black Friday sales for creators and Indie Hackers
Dec 9, 2020
A few weeks ago I was in a bad place.
My product Pegasus a Django boilerplate for SaaS applications was
having its worst sales slump in recent history.
Meanwhile, my other product, Place Card Me an online place card maker continued
to be hit hard by the pandemic, with sales down almost $10,000 from 2019.
It looked like I was going to fall short on my targets for the month.
Again.
The grey line is Place Card Me’s profits in 2019. The purple line is 2020. Thanks, Covid.
And then on a lark I thought, “well maybe I’ll try running a Black Friday sale.” ....

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