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SABC hit by internal scandal

South Africa’s public broadcaster SABC has seen three executives resign or be suspended with allegations of being involved in a “secret” contract which ga ....

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From gathering to hunting, SABC ad sales teams emerge 'resilient and aggressive'


The work of the SABC’s “resilient and aggressive” advertising sales teams has started paying off as the public broadcaster reported “an impressive month-to-month upward sales trend in a difficult trading environment”.
In fact, in November 2020, SABC 1 and SABC 2 achieved sell-out status during prime time for the first time in over five years.
In
a letter to sales and support staff, the SABC’s group chief executive officer,
Madoda Mxakwe, pointed out that despite the extremely difficult trading
conditions brought about by Covid-19, teams had shown “resilience, commitment,
and hard work” which had helped the broadcaster “navigate the difficult terrain ....

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INTERVIEW | No sandbagging at my unit, says SABC sales head as revenue grows

SABC group sales executive Reginald Nxumalo says even as his unit excels, the broadcaster must urgently come to grips with its spending. ....

Reginald Nxumalo , African Broadcasting Corporation , South African Broadcasting Corporation ,

Glimmer of hope for SABC with growth in advertising sales


Glimmer of hope for SABC with growth in advertising sales
05 February 2021 - 17:42
Image: Tyrone Arthur
The embattled SABC appears to be turning the corner for the first time in five years after selling out its prime-time advertising slots.
The public broadcaster said it achieved sell-out status on SABC 1 and SABC 2 during prime time, for the first time in over five years.
December 2020 saw the best achievement in sales at 92% success against the set target. Radio revenue achieved 105% of its set budget in the same period, marking the first exceedance in that financial year, Reginald Nxumalo, group executive for commercial enterprise said. ....

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