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Article - Regenerative Hospitality: A Paradigm Shift for the Hotel Industry? - By Dr Alessandro Inversini - As part of his research on regenerative hospitality and digital technology, Dr Alessandro Inversini had the fantastic opportunity to visit two rural reserves in Lebanon, namely Shouf Cezar Reserve and Jamal Moussa Reserve. In this article, he shares his experience, and gives us insights into his research results. Discover the concept of regenerative hospitlality and how it could impact the industry!
As part of his research on regenerative hospitality and digital technology, Dr Alessandro Inversini had the fantastic opportunity to visit two rural reserves in Lebanon, namely Shouf Cezar Reserve and Jamal Moussa Reserve. In this article, he shares his experience, and gives us insights into his research results. Discover the concept of regenerative hospitlality and how it could impact the industry!
“Regeneration” is going to be one of the main keywords of 2023. Within the rise of the regenerative economy, ‘Regenerative Hospitality’ is predicted to have a dramatic impact on the industry. Thanks to a fruitful collaboration between EHL- Hospitality Business School, the institute of tourism of HES-SO Valais/Wallis and Regenerative Travel we conducted an in-depth research on this new phenomenon. From our point of view, we are witnessing the rise of regenerative hospitality and we are predicting its possible expansion from luxury boutique hotels to mainstream properties.
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This viewpoint was created byWilly Legrand, Professor of Hospitality Management at the IU International University of Applied Sciences, Germany
The solutions nature provides: how can hotels contribute and benefit?
Nature and its ecosystem services are at the center of the hospitality business proposition: from food and beverage offers to guests enjoyment of natural landscape at a destination. Nature is not only a capital component available to businesses, but a source of solutions to mitigate and adapt to climate change and protect biodiversity while ensuring the well-being of staff and guests alike. Nature is a prerequisite for a successful business, however, a 40% drop in natural capital per person has been recoded over the past two decades (Dasgupta, 2021). Burning though this inventory of natural capital without a regeneration plan should result in alarm bells ringing. As the