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Snapchat recently launched Spotlight, its short-form video feature, and is directly paying creators for their posts.
The TikTok lookalike has minted overnight millionaires and now has over 100 million users.
But industry insiders questioned the feature s longevity if Snap doesn t integrate brands into it.
Snapchat is directly paying creators millions of dollars for their posts on Spotlight, its new short-form video feature and TikTok lookalike.
But many creators don t think the gold rush will last at least not in its current form. They anticipate the company will get tired of shelling out millions to keep users engaged.