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Divej Mehta & Deepesh Mehta | Founders


Divej Mehta and
Deepesh Mehta decided to launch the brand Inmate with the vision to offer high quality products handcrafted by inmates of different prisons. In an interview with
Fibre2Fashion, the founders discuss their journey from 30 pairs a month to almost 4000, and how the brand is looking to reimagine the modern traditional footwear segment.
What was the vision behind founding of the brand?
We are perhaps the first footwear brand in the world to manufacture footwear from the prisons of India. Giving a second chance to an inmate who is not criminal minded, mostly ends up being a blessing in disguise and this I can tell from the experience after training and rehabilitating over 200 convicted inmates.  The idea of giving a conscious customer the opportunity to buy a high quality product handcrafted by inmates who are serving their time inside the prisons was unheard of and that led to launch the brand. ....

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