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Discuss the future of connected fitness with Mirror's Brynn Putnam at Disrupt 2021 – TechCrunch

Discuss the future of connected fitness with Mirror's Brynn Putnam at Disrupt 2021 – TechCrunch
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New York , United States , Brynn Putnam , Techcrunch Disrupt , Refine Method , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , ப்ரைன் பட்நம் , சுத்திகரிக்கவும் முறை ,

This Founder Created the Fitness Mirror While Pregnant—and Sold It to Lululemon for $500 Million


But that s not all Putnam did it all while pregnant.
In June, Lululemon bought Mirror for $500 million, and Putnam, now 37, stayed on as Mirror s CEO.
Here s how she created a multimillion-dollar business with a baby on board.
Imagining a better home workout
In 2016, Putnam, was newly pregnant and dealing with really bad morning sickness, she says. Getting to a fitness studio was becoming logistically difficult.
Making a reservation, walking 20 minutes to my studio, working out with other younger, more athletic people, just was no longer working for me personally, she says.
Putnam had been a professional ballet dancer with the New York City Ballet since she was 16, and when she retired she created the high-intensity interval training exercise class Refine Method and its New York City studios in 2010. ....

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Fitness MIRROR Review: Is It Worth It?


Fitness MIRROR Review: Is It Worth It?
© (Getty Images)
Woman doing push ups while workout at home
With so many of us trying to keep in shape outside of a gym these days, it s no wonder that there s been a surge in interest in at-home fitness equipment. And a new approach to exercise fitness technology called smart mirrors or fitness mirrors are the next frontier in bringing the gym to your living room.
This type of exercise equipment was first pioneered by a company called MIRROR. Founded in 2016 by Brynn Putnam, a former ballet dancer with the New York City Ballet and founder and CEO of Refine Method, a fitness studio in New York, MIRROR established this new category of fitness equipment and technology. ....

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