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ASCI releases guidelines to clamp down on false environmental claims in ads | Advertising

Effective 15 February 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent
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Manisha Kapoor , Advertising Standards Council Of India , Campaign India , Advertising Standards Council , Environmental Claim , Reenwashing Ads ,

Three Gas Company Ads Pulled in UK for Greenwashing

UK advertising watchdog Advertising Standards Authority ASA banned ads by Shell, Repson, and Petronas. While the ads did not have factually inaccurate information, the companies' green claims were deemed misleading and disproportionate to their actual business activity. ....

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