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Paypal appoints former Uber Advertising exec to lead new ad business

Paypal appoints former Uber Advertising exec to lead new ad business
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

Reem Makari , Uber Advertising ,

Advertisers are not fully prepared for the demise of third-party cookies, WARC says

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement. ....

Reem Makari ,

Sir Martin Sorrell says ID5 can be the 'winning formula' to a cookie-less future

The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK. ....

Martin Sorrell , Reem Makari , Sir Martin Sorrell , Transunion United ,

Spotify lays off 17% of workforce amid cost-cutting drive

Spotify lays off 17% of workforce amid cost-cutting drive
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

Reem Makari ,