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Analytics but that s not enough for politicians in britain and the u.s. they now want to tackle the issue and confront those responsible from facebook. all right let s find out a little bit more about what is going on exactly for that i m now joined by our social media editor jarrett reed tara good to have you with us now we already know that facebook has tons of data and that they use it for multiple purposes including advertising so how does this actually compare to what facebook does anyway well it s different because this would this data was given to third party so a client of facebook that developed an add on to facebook a personality quiz so as we heard if you downloaded this personality quiz you were giving the developers access to your personal profiles anything you might have a locked where you live where you work and as a consequence your friends list as well so as we just heard in that report anything that they had ever lived in with a works or all of their personal preferen ....