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Airrack’s race to 1m subscribers used all the tools of the new creator economy
YouTuber Airrack with the help of creator economy startup Stir used a viral stunt to get to 1m subs.
By:
Trung T. Phan
|
@TrungTPhan
January 19, 2021
a lot a stunt by YouTuber Airrack (real name Eric Decker) may top the charts.
Airrack started 2020 with 0 subscribers and the goal of reaching 1m before the end of the year.
At the start of December, he was a few hundred thousand subs away. To get there, Airrack hatched a plan to strand himself on an island off the coast of Florida and stay there until he hit his goal.