Namamana marks my first column for BusinessMirror as the newest member of the local franchise of International Public Relations Association (IPRA). Thanks to the invitation of my University of Santo Tomas schoolmate Red Samar, Corporate Communications Head of JG Summit Holdings Inc. IPRA board and members warmly welcomed me at…
IPRA Philippines launches PR Matters book mb.com.ph - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mb.com.ph Daily Mail and Mail on Sunday newspapers.
Public relations, media and communicator leaders from various industries packed the venue of the book launch of PR Matters of the International Public Relations Association (IPRA) Philippines on September 27, 2023, Wednesday at S Maison, Pasay City. The book is a keepsake of 70 insightful articles published in “PR Matters,” a weekly column in the
A LITTLE over a year ago, my dear friend and fellow active PR Matters contributor Joy Buensalido wrote about some things our creative industry can learn from K-dramas. Last week, I tackled Korea’s “soft power” strategy, and how Hallyu, or the Korean Wave, is right smack in the middle of…