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Korean cuisine and culture craze continue to sway South East Asia
By GlobalData 30 Apr 2021 (Last Updated April 30th, 2021 10:45)
Since it began sweeping the region from the turn of the century, the South Korean culture wave ( hallyu ) has gained a mass following in South East Asia through its pop music (K-Pop), movies, television series (K-drama) and games.
Many Indonesian foodservice operators are introducing K-food inspired offerings. Credit: Topspeedz on Shutterstock.
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Since it began sweeping the region from the turn of the century, the South Korean culture wave (‘hallyu’) has gained a mass following in South East Asia through its pop music (K-Pop), movies, television series (K-drama) and games. Hallyu has scaled further heights over the past two years basking in the success of the Korean film ‘Parasite’ at the 2019 Oscars and Korean pop music band BTS topping global billboard charts