it was a bad speech i think he was in trouble. but i don t see him mastering the media in a way that will be necessary for labour. we know labour in this country has structural faults which favours the tories. it will take something really special from keir starmer to do with the majority to and right now surrounded by the people he is, i don t see it, i don t see it. importantly i don t see it at all with new media at all, not one bit. let s talk about how that much change. do you think he needs a political big hitter from the press to work with him? blair had campbell what you think? yeah, that s an interesting question. he s got matthew doyle, who when i started in the lobby 20 years ago, matthew was running the rebuttal union in the labour press office. he s got real experience.
he s got matthew doyle, who when i started - in the lobby 20 years ago, - matthew was running the rebuttal union in the labour press office. he s got real experience. he worked for tony blair. after tony blair left power. and i think that s allowed some jeremy corbyn supporters - to say it s a tony blair tribute act. | but matthew doyle is a professional, he understands communication. - i think aaron s right, . he could ve done much more with the pandemic i and getting things in order. but i don t think you really need a kind of lobby name or a big tv name any more. i don t think it matters as much as getting the message right i and getting that through. i i think it is about credibility. and i think he s made a big step today in making that credibility. so names banded around like kevin maguire, you don t think that s necessary?