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Goodby Silverstein & Partners created a revolutionary augmented reality app for it clients, Daughters of the Evolution. Called Lessons in Herstory , it achieved outstanding results and changed the face of history textbooks in America. Read more about this entry, which won the Grand Prix at US arm of The Drum Awards for Marketing in 2020.
The challenge
Daughters of the Evolution is a new, California-based nonprofit organization, founded by a board of young women. To accompany its launch, the board wanted campaign to champion the voices and ambitions of the next generation of women leaders, helping them build a world in which to thrive. Faced with the unrelenting persistence of gender inequality in society, Daughters of the Evolution approached Goodby Silverstein & Partners to finding a solution that would get to the root of gender inequality - before it manifests in career glass ceilings, pay gaps and all its other consequences.