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  This means the pressure to have a strong influx of NPD is higher than ever. There are “peaks and troughs in both logistical supply and availability”, he says, but between five and 10 new products hit Real Drinks’ stores every week. “We chat to hundreds of producers every week so we can find out what’s new and be at the head of the queue to push new categories or styles to where people’s interests may be going.” Plus, Dolan says, “we’re actually able to buy in smaller quantities than when we started as the independent scene has developed and more players have come in, which means we can tick stock over quickly”. Which allows an agile approach to sourcing. “If we find something particularly left field that isn’t on people’s radars, we can take a punt on it.”

Notting hillKensington and chelseaUnited kingdomMaida valeRichmond upon thamesCity ofKnick dolanReal drinksReal aleSierra nevadaReal drinkகுறிப்பிடுவது மலைகெந்‌ஸிஂக்‌டந் மற்றும் செல்சியாஒன்றுபட்டது கிஂக்டம்மைதா வேல்ரிச்மண்ட் மீது தேம்ஸ்