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Lake Pajamas Builds on Its Mission to Provide Comfort – WWD

The sleepwear brand is releasing sweaters for the first time, building on the idea that life’s special moments happen when we’re comfortable. ....

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We're living in the golden age of pajamas

It all started last April when sales spiked 143% month-over-month. It stems from "skin hunger" and disrupted "scheduled spend." ....

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The Hottest Fashion of the Pandemic Is the Pajama Set

The hottest fashion of the pandemic is the pajama set
Photo by Edward Berthelot/Getty Images
If you splurged on a matching pajama set for the first time over the last year, you re not alone.
Those fortunate enough to maintain an income shifted scheduled spend from normal routines to indulgences.
People also satisfied their skin hunger with silks, satins, plushes, and Peruvian cottons.
In March 2020, Vanessa Diaz was supposed to be in Mexico getting married. Instead she was quarantined in her Los Angeles apartment with her fiance and their chihuahua/pug mix, Raisin Bran. But she had just splashed out on a new set of pajamas she was planning to wear on her wedding weekend, and with no reason to leave the house she started wearing them more like, a lot more. ....

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