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Apple made 2020 the year of active noise-canceling


Apple made 2020 the year of active noise-canceling
2020 received plenty of criticism, and for good reason. However, it’s been a good year for the noise-canceling earbuds market. If you’re clued into consumer audio trends, you know that 2020 was the year of active noise-canceling (ANC). We witnessed a meteoric rise in true wireless ANC earbuds and ANC Bluetooth headsets. In fact, you’ve probably been served a few ads featuring noise-canceling technology. Let’s dig into what made noise-canceling so successful during this otherwise difficult year.
Apple made ANC commonplace
Whether you love Apple, or love to hate Apple, it’s hard to deny that the Cupertino company paved the way for ANC’s success this year. Apple strategically released the noise-canceling AirPods Pro right before the 2019 holiday season kicked into full gear. This, of course, happens to be the best time for individuals to request frivolous, overpriced gifts, including earbuds. ....

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