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Sleeping Bear Capital Acquires Venice Longboards


Sleeping Bear Capital Acquires Venice Longboards
Investment in California-based, eco-friendly electric longboard company to increase accessibility of high-quality, affordable longboarding products and accessories
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SAN FRANCISCO, Feb. 8, 2021 /PRNewswire/  Sleeping Bear Capital, a founder-focused private equity firm, announced today that it has acquired Venice Longboards, a leading skateboarding e-commerce and lifestyle brand that specializes in electric longboards. 
Venice Longboards founder, Brett Casaccio, will continue in his current role and maintain an ownership interest in the company. Following the acquisition, Sleeping Bear will work closely with Casaccio on key growth initiatives.
Sleeping Bear Capital ....

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Detroit's Marketing Supply Co. merges with LA-based agency Phenomenon


A Detroit digital marketing agency that has helped grow the online presence of companies such as the furniture maker Floyd, Detroit Bikes and Rocket Fiber has been acquired by a Los Angeles branding and marketing agency.
Marketing Supply Co., located in Detroit s Islandview neighborhood across the Detroit River from Belle Isle, is now Phenomenon s third location around the country, along with Los Angeles and Chicago. As a part of the acquisition, Marketing Supply Co. has been renamed Phenomenon Detroit.
Terms of the deal were not disclosed.
“We’re excited to partner with MSC because they have a great track record of driving growth for clients, said Krish Menon, founder and CEO of Phenomenon, in a news release. Phenomenon, which has 65 employees, has worked with Pepsi, HBO Max, Intuit and others. ....

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