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Consumers push back on higher prices amid inflation woes

Consumers push back on higher prices amid inflation woes
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Catherine McQueen/Getty Images(NEW YORK) McDonald s customers are more reluctant to add fries to their order, grocery shoppers are less willing to swallow the elevated price of Unilever mayonnaise and Target customers are balking at some high-priced items.

Executives from each of these companies mentioned the respective observations in recent earnings calls or reports, suggesting an emerging trend: some consumers are pushing back on inflation.

Despite more than two years of higher-than-usual inflation, consumers remain resilient. Retail sales slid in recent months but stood well above the same period last year; while consumer sentiment inched upward in April, Conference Board data showed.

Still, consumers have begun to refuse some high prices as pandemic-era habits change and some buyers fear an economic downturn, analysts told ABC News. Consumers are putting off big-ticket purchases, they said, though analysts differed on buyers willingness to tolerate high pri ....

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