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Western Growers launches Global Harvest Automation Initiative Western Growers is spearheading a Global Harvest Automation Initiative to accelerate harvest automation across the fresh produce industry, with a goal of automating 50 percent of harvest within 10 years. “For well over a decade, our members have struggled with a dwindling number of available workers. If we don’t come together as an industry to quickly and efficiently deliver automation solutions for farmers in this country, it is likely that the shift of fresh produce operations to other countries will dramatically increase,” said Western Growers President and CEO Dave Puglia. “The Global Harvest Automation Initiative is aimed directly at this challenge, and the alignment of so many industry leaders and partners in this endeavor is a strong indicator of our shared commitment to success.”

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