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Ramadan digital campaigns should focus on customer needs
says Kazi Monirul, Country Director, Httpool Bangladesh
Ramadan is one of the most exciting months in Bangladesh. The festivities of Eid provide business owners and brands an opportunity to engage in a month-long Ramadan campaign. With everyone running campaigns for this month, especially on digital platforms, it becomes essential to stand out among the masses to capture everyone s attention.
 
Lessons from 2020
Last year Bangladesh went into a nationwide lockdown that initially caused disruptions to all businesses. Business owners suffered terribly since Ramadan happens to be one of the busiest times of the calendar. Some companies even claim to generate a majority of their revenue during this time. Things looked bleak for all types of businesses ranging from large corporates, SMEs, agencies, and even freelancers.   ....

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