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"F1 Is More Popular Than Ever" - How Brands Won Big At The Grand Prix

"F1 Is More Popular Than Ever" - How Brands Won Big At The Grand Prix
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Ralph Lauren Can Shine After a Tough 2020, Analyst Says


Ralph Lauren s Fifth Avenue Polo store in New York City.
Spencer Platt/Getty Images
Ralph Lauren is rising early Friday after an upgrade from RBC Capital Markets, which argues that the preppy fashion brand is “poised for outperformance into 2021.”
Analyst Kate Fitzsimons raised her rating on
Ralph Lauren
(RL) to the equivalent of Buy from the equivalent of Hold, and her target price to $138 from $77. She wrote that the move stems from her belief that Wall Street’s profit estimates will move higher, as leaner inventories, better expense management, and a pivot to direct-to-consumer sales enhance earnings. She expects Ralph Lauren will emerge from the Covid-19 pandemic stronger, less exposed to struggling retailers, and able to enjoy strong pent-up demand. ....

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