The battle for consumer attention in China's electric car market is being fought over touches of "tech luxury" that buyers in other markets have never seen.
Electric Car Market: Chinese consumers, especially younger ones, rank "technology luxury" as an important consideration, and Chinese automakers are taking the lead on such features, said Raymond Tsang, a Shanghai-based Bain & Company partner.
Motoring: Battle for tech luxury in China as EVs get smarter gdnonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gdnonline.com Daily Mail and Mail on Sunday newspapers.
Battle for Tech Luxury in China as EVs Get Smarter usnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from usnews.com Daily Mail and Mail on Sunday newspapers.
Volkswagen Target In China: "We want to be the number one international OEM in China in 2030 with 15% market share," he said in comments embargoed to coincide with a capital markets event on Volkswagen s China business held by the carmaker on Wednesday.