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In this Article As UNDERCOVER expands its digital footprint, the legendary Japanese streetwear brand finds new ways to celebrate its own growth. Comprising some new graphic T-shirts, accessories and hybrid coaches jackets, UNDERCOVER has prepped new wares that playfully celebrate its past and present to kick off a new web store on Rakuten’s dedicated brand page. The new push is a prelude to UNDERCOVER’s runway show during the “Rakuten Fashion Week TOKYO 2021F/W Project ‘by R’” event, held later this week but only online. Rakuten is one of Japan’s major digital retail platforms, alongside ZOZOTOWN and other competitors, and has been hosting fashion week events since 2014, though it took over the primary sponsorship duties from Amazon in 2019. ....