Raksha Bandhan, a festival that celebrates the brother-sister bond, falls on August 30. The Pune General Post Office has been sending around 200 to 300 rakhis everyday since the first week of August.
As far as the lifetime business is concerned, Raksha Bandhan will be targeting numbers around the Rs 60 crore mark, turning out to be another post pandemic disappointment from the Hindi film industry. Detailed report