The biscuits major plans to ride new segments such as croissants, cakes and dairy for greater growth, even as it builds on the strengths of its existing brands
The growing appetite of Balaji Wafers
Wafer kings: Chandubhai Virani, Chairman and founder, and (left) Keyur
Virani, Director, Balaji Wafers
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The Rajkot-based snacks major is now loading its plate with instant noodles and more
It has been an unlikely Goliath in the chips and snacks business, giving stiff competition to the likes of Pepsico and Haldiram and fending off the American giant’s acquisitive eyes. Now, Rajkot-based Balaji Wafers wants to grab a slice of the instant noodles and peanut bars market.
Riding on an impressive growth rate of over 20 per cent in the last few years, Balaji, which clocked a turnover of almost ₹2,400 crore in fiscal 2020, is now loading its plate with diverse new offerings.