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Eight years ago, 80 per cent of Hindi serials used to complete a year but now 60-70 per cent don’t make it past the one-year mark, and many get shut down in 4-5 months ....
Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media - Issue Date: Oct 29, 2023 ....
The 17th edition of the Outdoor Advertising Convention, the largest OOH event organised in the country, was held at Manekshaw Centre, Delhi Cantonment on 28-29 July 2023. The two-day convention centred on the theme, OOH Next, and featured talks and presentations, and focused discussions on business strategies, investment avenues, technologies, creative solutions, and collaborations.
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India's M&E industry pegged to reach Rs 6,828,944 cr by 2027: PwC adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
India s entertainment and media sector is expected to grow by a compound annual growth rate (CAGR) of 9.7% to reach $73.6 billion by 2027, according to PwC s Global Entertainment & Media Outlook 2023-2027 report. Key growth drivers include over-the-top (OTT) platforms, the gaming sector and internet and out-of-home advertising. The pandemic effect waned for sectors such as podcasts, which dropped an estimated 80% in revenue during 2022, along with sluggish growth in 2022 for internet advertising, the report stated. ....