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When companies launch new items, social media is an important marketing tool for raising awareness. The platforms can assist in informing consumers about the product's features and benefits in comparison to competitors' offerings. ....
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New research from the University of Notre Dame analyzes data from the motion picture industry, in an effort to understand how marketers could better pro. ....
Social media marketing shown to be most effective when it prompts consumers to start posting phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.