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Hygiene brand Pee Safe crosses Rs 100 crore in sales, nears profitability

Originally launched a decade ago with just one product, a toilet seat sanitizer by Vikas Bagaria, and Srijana Bagaria (husband-wife duo) out of a personal incident, Pee Safe has evolved into a personal hygiene and fast-moving consumer goods (FMCG) brand. In the past six years, the company has diversified its product range to include personal hygiene categories, addressing the needs of girls from puberty to menopause. The portfolio has intimate hygiene products such as reusable pads, tampons, menstrual cups, and more.

Hygiene brand Pee Safe crosses Rs 100 crore in sales, nears profitability, ET Retail

Originally launched a decade ago with just one product, a toilet seat sanitizer by Vikas Bagaria, and Srijana Bagaria (husband-wife duo) out of a personal incident, Pee Safe has evolved into a personal hygiene and fast-moving consumer goods (FMCG) brand. In the past six years, the company has diversified its product range to include personal hygiene categories, addressing the needs of girls from puberty to menopause. The portfolio has intimate hygiene products such as reusable pads, tampons, menstrual cups, and more.

Feminine hygiene penetration still lower than 30% in India: Pee Safe, ET Retail

Feminine Hygiene: Originally launched a decade ago with just one product, a toilet seat sanitizer by Vikas Bagaria, and Srijana Bagaria (husband-wife duo) out of a personal incident, Pee Safe has evolved into a personal hygiene and fast-moving consumer goods (FMCG) brand. In the past six years, the company has diversified its product range to include personal hygiene categories, addressing the needs of girls from puberty to menopause. The portfolio has intimate hygiene products such as reusable pads, tampons, menstrual cups, and more.

Feminine hygiene: Feminine hygiene penetration still lower than 30% in India: Pee Safe

Pee Safe, a hygiene and wellness brand, highlights that less than a third of women in India use or have access to female and intimate hygiene products, indicating a significant market potential and the need for awareness. With feminine hygiene penetration below 30% in India, new entrants face challenges in increasing market share due to limited awareness and low purchasing power among women.

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