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The more someone knows about us, the more they can influence us. We can wield democratic power only if our privacy is protected.
Imagine having a master key for your life. Would you go around making copies of it and giving them out to strangers? Probably not. So why are you willing to give up your personal data to pretty much anyone who asks for it?
Even more than monetary gain, personal data bestows power on those who collect and analyze it, and that is what makes it so coveted.
Privacy is like the key that unlocks the aspects of yourself that are most intimate and personal, that most make you