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The moment it was exploding in our consciousness. those raider teams, those renegade raider teams, the super bowl. such a young coach. he retired at 42 with a super bowl victory with an incredible record as a coach and then he goes on to a second act, jim, and a third act. and it s all happening exactly as the nfl is becoming our most popular league and sport. and and a part of our culture, not just sports. but really, a way of life for so many american fans and so many people who just are casual sports fans who just love nfl football. so madden really personified, i think, everything that brought those fans to the game. yeah, he made the game so relatable. i mean, who can forget when, you know, a running back would hit the hole, you know, he would go boom! he would talk about how the running back would hit the hole and go boom! and he would use the telestrator to draw circles around the players on the screen to show, you know, which they were going as the play was developing and s ....
Kids. you know, over the years, as well. sure. well, what you just said i think is really illustrative, jim, of of the impact of john madden. you asked what his legacy would will be or is is now even. it s it s the nfl, where it is. this is, of course, our national pastime. this is, you know, super bowl sunday is a national holiday. everyone watches the games. you turn it on, the tv ratings, you know, any other sport, it pails in comparison. and john madden really was the epitome of the nfl, and brought the nfl into everyone s home at the moment it was exploding in our consciousness. those raider teams, those renegade raider teams, the super bowl. such a young coach. he retired at 42 with a super bowl victory with an incredible record as a coach and then he goes on to a second act, jim, and a third act. and it s all happening exactly as the nfl is becoming our most popular league and sport. and and a part of our ....