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Is Influencer Marketing Worth It?

Is Influencer Marketing Worth It?
upenn.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from upenn.edu Daily Mail and Mail on Sunday newspapers.

Cristiano ronaldoRaghuram iyengarWashington university in stRyan dewInfluencer selection using follower elasticityWashington universityWharton business dailyBest influencer marketing strategy

Wendy s plans to update menu with AI and Uber-style surge pricing

Wendy’s will experiment with dynamic pricing, introducing digital menu boards with fluctuating prices and promotions, as early as next year.

United statesKirk tannerDavid risherSteven suranovicAugust techcrunchRaghuram iyengarCoca colaTaco bellGeorge washington universityBurger kingYum brandsRestaurant brands

Selling More

Selling More
nationalaffairs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationalaffairs.com Daily Mail and Mail on Sunday newspapers.

United statesShunyuan zhangAbhishek nagaraj imke reimersTianjiao yuGiovanni luca cascio rizzoMarissa sharifCynthia cryder robyn leboeufRaghuram iyengarJournal of marketing researchUniversity of pennsylvania working paperJournal of consumer researchEconomic journalEconomic policyGoogle booksWorking paperPennsylvania working paper

How Resilient Marketing Can Prepare Businesses for the Next Disruption

How Resilient Marketing Can Prepare Businesses for the Next Disruption
upenn.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from upenn.edu Daily Mail and Mail on Sunday newspapers.

Raghuram iyengarDavid reibsteinBrian greggEli steinMukul pandyaWharton business dailyResilient marketingCustomer data

Wharton Online Kickstarts the First Cohort for Its 12-Week Advanced Digital Marketing and Growth Strategies Program in Collaboration With Great Learning

/PRNewswire/ Wharton Online of the Wharton School at the University of Pennsylvania, in collaboration with Great Learning, a leading global edtech company.

United statesUniversity of pennsylvaniaWharton schoolTamil naduRon bermanRoorkee iiit delhiPeter faderQuacquarelli symondsRaghuram iyengarArjun nairStanford graduate school of businessUniversity of texas at austinUniversity of arizonaGrowth strategies programNational university of singaporeGreat lakes institute of management