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Coca-Cola Launches New Beverage


Coca-Cola Launches New Beverage
on July 15 2021 9:47 AM
Coca-Cola learned the hard way how easy it is for a social media campaign to go off-brand fast when it retweeted Hitler quotes for its #MakeItHappy campaign.
In a move that raised eyebrows for those who remember The Cola Wars of the 1980s, Coca-Cola has changed the flavor of its Coca-Cola Zero-Sugar soft drink.
The Atlanta-based company promised to “deliver an even more iconic Coke taste.” The move comes as Coca-Cola has made stronger efforts to lure Gen Z consumers.
Announcing the new and improved Coca-Cola® Zero Sugar with an updated look and an even more delicious and refreshing taste. Learn more about how we’re continuing to meet the expectations of our consumers: https://t.co/w8UDarQTbOpic.twitter.com/3SUfXWayEc ....

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Coke is giving one of its most popular drinks a makeover


Coke is giving one of its most popular drinks a makeover
By Danielle Wiener-Bronner, CNN Business
If you’re a big fan of Coca-Cola Zero Sugar, you may want to brace yourself: The recipe for your beloved drink is changing.
Coca-Cola said Tuesday that it is tweaking the beverage in an effort to make the drink taste more like regular Coke. The product’s can will also look different all red, rather than red and black.
The move comes as Coca-Cola focuses its resources on its trademark products, including Coke, Coke Zero Sugar and Diet Coke after discontinuing some struggling brands. The company hopes the updated version of Coke Zero Sugar will attract more consumers. ....

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