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Bell & Ross’ new Red Radar tells time in an original way Bell & Ross’ new Red Radar tells time in an original way The new Bell & Ross BR 03 Red Radar Ceramic watch marks the tenth anniversary of the original model, and has time indicators that might just take off Bell & Ross has unveiled its latest horological ode to aviation, the BR 03 Red Radar Ceramic. Marking the tenth anniversary of the original Red Radar, launched in 2011, this new watch is housed in a tough black matte ceramic case with a technically advanced design. ‘The original piece was a phenomenal success at the time and remained one of the brand’s best-sellers for a long time,’ says creative director and co-founder of Bell & Ross, Bruno Belamich. ‘Its design – very similar to an aircraft radar – was surprising and spectacular in equal measure. Its graphics reproduced the scanning motion of the light beam on a radar screen with stunning realism.’ ....
In designing pilot s watches, there are three rules: legibility, legibility and legibility. What use is a tool watch you can’t read? Bell & Ross, the French company known for its square, aircraft instrument panel-inspired watches, hasn’t always seen it this way. Alongside sensible pieces with black dials, white lume-filled hands and Arabic numerals – such as the BR 03-93 GMT announced earlier this year – it has also made pilot’s watches that were, by its own definition, little more than toys. Take, for example, the Turn Coordinator and Horizon iterations of the BR 01. Released in 2012, these were fun, memorable watches, but there was never a suggestion you might want to rely on one of them while actually piloting an aircraft. ....