word, it is a word that is loaded and comes with so many other associations that even if the person expressing it and using it things in their own mind it s banter, that s not how it s received. and from her view that s the reason it should be used. i say that you try to put into context for people watching who might still be struggling to understand why this has become so big in issue given to such an extent that major companies are prepared to pull out all of what until now has been for them a brand they wanted to been for them a brand they wanted to be associated with. be associated with. because i think ou be associated with. because i think you exolain be associated with. because i think you exolain it be associated with. because i think you explain it well, be associated with. because i think you explain it well, sean. - be associated with. because i think you explain it well, sean. it s i be associated with. because i think you explain it well, sean. it s not l you explai