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Kāpiti Ice Cream Goes Hyperreal in Commercial Directed by Anita Fontaine


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Flying Fish director stimulates ours senses with a breath-taking tour of New Zealand landscapes for Shine Limited
Speculative artist and director Anita Fontaine at Flying Fish directs Kāpiti’s latest visual feast for their new delectable, premium range of ice creams. With creative agency Shine Limited, viewers are taken on a hyperreal sensorial stimulation across breath-taking New Zealand landscapes. 
“Dive into a sensorial adventure where art sculptures meet NZ’s landscapes, inspired by the pure flavours of Kāpiti, says Anita.
Shot in the South Island of NZ, the magnetic film consists of three key landscapes that become a canvas for mouth watering Kāpiti flavour sculptures. As we are transported deep into the consumer’s mind, each landscape paints a vivid picture of their taste journey and experience.  ....

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