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‘Mass-pirational’ approach includes original soundtrack The rise of CBD has become a major new development in the health and wellness industry. But this success has also made it hard for brands to stand out and make its message heard. Facing this challenge, Qualis Standard, one of Nevada’s fastest growing hemp-based CBD manufacturers, turned to branding agency Zero, to help launch of its latest brand, Enjjoy. Qualis asked the agency to give their new products a voice and to develop a multi-tiered “mass-pirational” approach. Zero delivered with, not only designs – including branding, packaging, content creation, and website design – but a full go-to-market strategy. “From the start, it was clear that Qualis Standard trusted the process and our collaboration together,” says Zero Creative Director Chelsea Goldwell. “Which allowed us to try some really interesting ways of telling their story and injecting some fun into the category.” ....